What is Email Marketing? The art of sending a message, mostly commercial, to a group of people using emails is often defined as email marketing. One of the most prevalent forms of marketing in the industry, email marketing has become a preferred mode of communication for B2B companies. Since it is easy to get the attention of prospects using email marketing services, most businesses are opting for it. With the popularity of email marketing on the rise, it is essential that you choose for the right provider of database marketing solutions. ReachStream has become a trusted name in the digital marketing landscape. Offering businesses a reliable database and email marketing services, we have become a one-stop solution for all. Advantages of Email Marketing The most obvious benefits of email marketing: 1. Emails have a global reach 2. It is easier to share emails 3. It is easier to measure