About 196 billion emails are sent every day. Out of those, 109 billion are business emails. The digital marketing landscape has been growing rapidly, and email has become one of the most effective channels for communication. Many B2B companies, especially the successful ones, opt for email marketing to promote their product s /service s . Over the years, emails have retained their position as the most effective way to universally reach prospects. And there are plenty of reasons that make email marketing a necessity for your business. • Email marketing has a customer acquisition rate of 81% and a retention rate of 80% when compared to other digital marketing channels • Email marketing is the most cost-effective way to Generate Q ualified Sales Leads • For every $1 spent, email marketing generates an R...