What is Email Marketing? The art of sending a message, mostly commercial, to a group of people using emails is often defined as email marketing. One of the most prevalent forms of marketing in the industry, email marketing has become a preferred mode of communication for B2B companies. Since it is easy to get the attention of prospects using email marketing services, most businesses are opting for it. With the popularity of email marketing on the rise, it is essential that you choose for the right provider of database marketing solutions. ReachStream has become a trusted name in the digital marketing landscape. Offering businesses a reliable database and email marketing services, we have become a one-stop solution for all. Advantages of Email Marketing The most obvious benefits of email marketing: 1. Emails have a global reach 2. It is easier to share emails 3. It is easier to measure
About 196 billion emails are sent every day. Out of those, 109 billion are business emails. The digital marketing landscape has been growing rapidly, and email has become one of the most effective channels for communication. Many B2B companies, especially the successful ones, opt for email marketing to promote their product s /service s . Over the years, emails have retained their position as the most effective way to universally reach prospects. And there are plenty of reasons that make email marketing a necessity for your business. • Email marketing has a customer acquisition rate of 81% and a retention rate of 80% when compared to other digital marketing channels • Email marketing is the most cost-effective way to Generate Q ualified Sales Leads • For every $1 spent, email marketing generates an ROI of $40 • Emails can be personalized to suit a customer ’s preference s • Segmented emails generate 5